Too many directors start with an idea. And then when their next job comes along, that’s what they make. Their idea. It doesn’t matter what that job is. Who that job is for. Or the intended audience that will be watching the final piece. They had an idea. And they make the idea.
We stat with the client. What do they want. And then we work with them to figure out who they want to reach. What they want to say. And how they want to say it.
Our job is to work for the client and give them what will help them do what they do.